Local Internet Marketing With Google Places

Are you in search of easy, fundamental things that will help you to flourish? You can take help from Google Places which will help you to grow your local business. Google Places were earlier known as Google Local Business Centre. It is a great way with the help of which you can draw the attention of the customers.There are plenty of small business which do not take the help of these Google Places. They do not have their pictures uploaded on Google Places. No reviews of products are also given here. These businesses do not flourish and they remain deprived of the benefits that Google Places could have offered. it is kind of like remaining away from the phone book.The local Google business centre is provided with maps. The Google Places get updated in the map search results by Google. They also appear in the normal Google search that you conduct. This suggests that there is a lot of locally targeted exposure from the Google profile that you have made.If you conduct a research, you will find that thirty to fifty percent of the inbound call enquiries are coming via this source. Several people are also showing up on walk in interviews, after getting messages on the internet. Thanks to Google.Now you can well imagine what a good profile of your local business on the internet can do to your business. You will get a lot more customers calling you and visiting your office than what you would have normally got. You will be able to raise above all your competitors with the help of local internet marketing.Just by improving your existing place listing, you will be able to able to update a lot of important things. These important things include:• hours of operation,
• add photos,
• add videos,
• coupons,
• product offerings etc.These things will make your business far superior than that of your competitors. You need to have some USPs that your competitors do not have and bank upon them. For example, if you include a welcome video in your site people will receive it with a willing heart. It need not be a long video. Even a welcome video of 30 seconds will be of a lot of benefit. The video must be accessible through Google search directly. People will have the impression that they know you already and this is a great advantage that the rest of the people will not have. Thus, you will score above the rest of your competitors. This is how local online marketing can bring about a huge difference to your business.Local online marketing facilitates communication with the consumers via Google Places. You can also make use of some added features like mobile coupons. They are not expensive and will not incur a lot of expense on your company. You can upload pictures of the interiors of your company to make the traffic familiar with the settings.

The Market Approaches a Top – What Can Be Expected?

Previously, I discussed reasons our economy would go through a major downturn.[1] My study of major bear markets[2] indicates that after a market top and drop, such as the one we have experienced since January 26, there is a second top coming within -2.6% and +2.9% of the first. This marks the beginning of a major bear market. Having arrived at the traditional topping range, what can we reasonably expect moving forward?What follows is a summary of market behavior for every major bear market since 1929 that, like ours, was preceded by a correction. There are six of them starting in 1929, 1937, 1946, 1969, 2000, and 2007. S&P 500 data is used for the 1968, 2000, and 2007 bear markets. Dow Jones closing data[3] was used for all bear markets before that.1929
The largest drops for this market were (trading days from the peak given in parentheses) 13.5%(12), 11.7%(13), 9.9%(17), 6.8%(20), and 6.3%(9). The 30-day average change was -1.07%. By trading day 10 the % loss was 15.1%. By day 30 it was 31.0%.1937
The largest drops for this market were 5.0%(18), 4.5%(15), 4.3%(28), 4.1%(24), and 3.1%(20). The 30-day average change was -0.68%. By trading day 10 the % loss was 6.0%. By day 30 it was 19.1%.1946
The largest drops for this market were 2.5%(15), 1.2%(13), 1.0%(30), 0.95%(14), and 0.77%(8). The 30-day average change was -0.13%. By trading day 10 the % loss was 0.9%. By day 30 it was 3.9%.1968
The largest drops for this market were 1.4%(19), 0.92%(3), 0.90%(17), 0.89%(4), and 0.77%(18). The 30-day average change was -0.29%. By trading day 10 the % loss was 2.7%. By day 30 it was 8.4%.2000
The largest drops for this market were 2.6%(28), 1.9%(24), 1.6%(27), 1.5%(19), and 1.4%(10). The 30-day average change was -0.33%. By trading day 10 the % loss was 5.0%. By day 30 it was 9.6%.2007
The largest drops for this market were 2.9%(10), 2.6%(15), 2.5%(6), 1.8%(27), and 1.6%(29). The 30-day average change was -0.24%. By trading day 10 the % loss was 2.6%. By day 30 it was 7.3%.All the bear markets declined gradually for the first week. In fact, it was rare to find a substantial drop during that first week. Except for 1969, none of the largest percentage drops took place during the first week and those were only 0.92% and 0.89%. Markets did begin to diverge during the second week with the 1929, 1937, and 2000 markets dropping 15.1%, 6.0%, and 5.0%, respectively, after 10 trading days.Once the top was reached, there was no turning back. Instead, most markets had a steady decline. The only exception was the exceedingly volatile 1929 market, which declined 35% by the 13th day recovered 19% and subsequently resumed its decline. This is an important point for our market since the S&P 500 had an intraday high of 2801.90 March 13. This placed it within 2.5% of the January 26, 2018 high, just within the window for the second peak topping range. That would have placed that potential second peak historically early for a major bear market with a correction preamble. The fact 24 trading days later we are still waffling back and forth and in a recent uptrend is in stark contrast to previous major bear market profiles and argues against that being the second peak.Note that, except for the 1929 market, which by that time was recovering, none of the markets had reached bear territory 30 trading days after the market peak. Technically, the 1937 market had dipped into bear territory days before it but was only sitting 19.1% below the peak by day 30. All the other markets were only approaching correction level territory.Given that summary, it is likely that we will also experience a gradual decline with little damage the first week. In fact, with large loss days paling in comparison to those we saw in early January, it may well lull investors into a sense of complacency. Having gone through a long correction already, there will likely be little concern a month and a half later if the 30th trading day arrives with losses still in the single digits. That would be a mistake as the bear relentlessly creeps up on us.[1] It’s Not Over, EzineArticles, April 9, 2018.
[2] The Coast Is Not Clear – Signs of an Impending Major Stock Market Crash, EzineArticles, February 20, 2018.
[3] Wharton Research Data Services (WRDS) was used to gather the Down Jones closing data and in preparing this article.

How Environmentally Friendly is Your Clothing?

In today’s current society there is growing emphasis stressed upon making the correct environmental and ethical decisions in all aspects of our life. The environmental question, unlike its cousin the ethical question is a new topic of conversation in relation to what we wear. However as it becomes increasingly more apparent that a link exists between our environmental short comings and the affect that global warming is having on our planet; will what we wear change so as to support progressive environmental practices in all aspects of the clothing and apparel industry?The first question that you may ask yourself is, ‘can what I wear affect the environment?’ Now there is no right or wrong answer to this question because it all depends at how you perceive the statement, ‘what you wear.’ The issue of wearing different types of clothing on any given day is unlikely to have grave affects on the level of C02 emissions, unless we got into a long and arduous debate about the heavier clothing you wear the more energy it takes to go about your day, or if you wear too many garments in summer the more air conditioning you use, or if you don’t wear enough layers in winter the greater amount of fuel that is burnt to power heating. However if the question read, ‘can who and where we buy our clothes from affect the environment and emission levels?’ Then the debate is far more worth while.Clothing brands across the UK and the world have begun to develop policies and practices that encourage responsibility in what people wear in relation to the environment. The indirect affects of what we wear, has in the past had a negative affect upon the environment. The negative affects can be traced through the whole production process from design to sale. How you might ask? This is how;Does the designer use recycled paper for drawings?
Does the designer recycle the waste paper created in the design process?
Does the brand ship samples and drawings to their manufacturer or factory in recyclable packaging, and does the factory recycle the packaging upon arrival?
Does the manufacturer minimise material waste in production, so not to create waste for landfill?Does the manufacturer ship the completed goods in recyclable packaging, and when received at the company warehouse, is it recycled?
Do the brand and manufacturer ship by air or sea?
Does the brand or manufacturer use fuel efficient vehicles for overland transit?
Does the brand limit its production run so as to reduce wastage and close out products?
How does the brand advertise, is there unnecessary paper usage?How does the brand deliver its products to customers, how are the invoices produced, are the packaging and invoices recyclable?
How does the brand source its materials, do they use organic cotton?
Does the brand use polyester?
How are other materials like polyester produced? (Polyester is usually produced through the burning of fossil fuels like oil).
Does the brand employ energy saving measures in their offices?Does the brand attempt to use renewable energy sources?Does the brand offset its carbon footprint?It is ultimately unavoidable in the design, production and sale of clothing garments that some element of a carbon footprint will exist. However brands can and should be reducing their carbon footprint through responsible policies and practices.The well known high street brand Marks and Spencer in January 2007 made the honourable commitment to becoming carbon neutral. Marks and Spencer implemented a 100 point 5 year plan. The environmental aspect of the plan will if successful, make Marks and Spencer carbon neutral, contributing zero waste to landfill.The very fact that Marks and Spencer claimed in 2006 that 97% of customers had asked them to be more responsible in relation to green issues is evidence alone that the environmental question is more than just a myth.The second important question is, are consumers willing to pay more for environmentally friendly clothing and should they have to pay more? Firstly consumers are inherently non-emotional when it does not have benefit for them. If consumers don’t see that there is a benefit to purchasing environmentally friendly clothing at a higher price than the non-environmentally cheaper garment then they won’t. However it is strikingly apparent across the population, in schools, newspaper, television and internet that any and all efforts to reduce the affect of green house gases on our environment should be embraced. The reward for doing so is a sustainable planet for our generation and future generations. We as a population can make small differences across all aspects of our lives. These changes can in cumulative form have massive positive affects on the future.The question remains however should people have to pay more for environmentally friendly garments? In answering this question two distinct categories must be discussed, value labels and fashion labels. Firstly value labels are without question already working on very small margins and their ethical and environmental credentials should be scrutinised carefully. If value labels were to introduce carbon reducing policies, it would be necessary for the consumer to pay more for an environmentally friendly value label. However fashion brands that already have huge margins on their products could with ease introduce environmentally friendly practices and absorb the cost. It must be said that some already have and this is to be commended. So, ‘what should the price be for an environmentally friendly garment?’ This is the unanswerable question, so many aspects play apart in the pricing of clothing garments; my advice would be to ask yourself, ‘for the quality, content and originality of the piece what is a fair and reasonable price?’When we access the environmental credentials of all brands we must also look at their attempts to reduce the carbon footprint through offset schemes. Although the carbon footprint of all garments can be limited through careful and intelligent processes. All clothing brands can further reduce or become carbon neutral through offset schemes. There are numerous carbon offset schemes that brands could and should apply to be part of. This small investment by a brand to reduce the affects of the carbon produced by them on our planet, sends a positive message to the industry and consumers. A positive message such as this, will encourage everyone in our society to move forward and stand strong in the fight to reduce carbon emissions and preserve our beautiful planet for future generations.As time progresses the environment and global issues become more pressing, so does our thirst and desire for uniqueness and originality. We are on the cusp of a changing society, in which we are expected to fit into a particular mould, while also being expected to accept a changing world ideology and all the time striving to stand out in an ever deepening population of regularity. We are surrounded by irregularity and beauty, if we would like to preserve this natural beauty, we must shop responsibly and we must be given the opportunity to shop responsibly by those who produce the goods we purchase.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.


Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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